A national office supply and equipment dealer faced the problem of producing affordable, customized catalogs for their network of contract accounts. The product data and images resided in multiple systems, resulting in a laborious and expensive production process.
The challenge: Our client needed a way to extract content from numerous content management systems in a format that could be used to efficiently produce custom catalogs.
TotalWorks developed a data extraction program with the following features:
• Product copy and images are pulled from existing, disparate content management systems.
• Marketing copy is easily accessed, resulting in a more efficient catalog production workflow.
• Pooled data is output to rough pages that can be customized to meet marketing style and strategy.
The results: Our client can now see first proofs of custom catalog pages in a few hours. Rather than spending seven figures on a new and unproven ERP system, we helped them to realize a more affordable and immediate solution by giving them a better way to use the content they already have.