The nation’s largest wholesaler of office equipment, furniture and supplies has an enormous network of dealers, independent stores and sales professionals. Each one requires uniquely targeted catalogs, flyers and brochures but corporate is worried about brand control, production costs and inaccurate data that can result high return rates. What’s a Fortune 500 advertising department to do? Contact TotalWorks!
The challenge: Create a system that allows non-marketing people to create great targeted marketing materials that are customizable for each client and sales rep while maintaining brand integrity.
TotalWorks created a custom web interface for our client with the following features:
• All users, including those without technical experience, can build and preview customized catalogs from approved marketing copy and images.
• Direct marketing strategies are strongly supported when targeted materials are created by those people closest to the customers.
• In just a few easy clicks, approved users can create print-ready and email-friendly PDFs.
• A tracking system enables our clients’ merchandisers to monitor system usage and featured product selection.
The results: Dealers and sales reps report significant sales increases as a result of highly targeted, local promotion efforts. Merchandisers can see which products are being promoted by region, dealer and/or sales rep. This data is priceless when making purchasing and promotion decisions. Increased sales and powerful purchasing data; now that’s a smart solution!